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Imax Expands Saudi Arabia Footprint In Pact With Big Exhibitor Muvi Cinemas
Imax has struck a deal with Muvi Cinemas, Saudi Arabia’s biggest exhibitor, to open four new locations in major commercial centers.
Imax CEO said the company has grown its footprint in Saudi Arabia dramatically over the past few years but sees much untapped potential still. “This is a country with a passionate moviegoing audience that has embraced diverse fare in IMAX ranging from Oppenheimer to Bad Boys to international films, and by partnering with a premier, nationwide exhibitor like muvi — we are strengthening our ability to meet that strong demand.” Imax said Saudi Arabia has consistently ranked among the company’s top 20 countries worldwide since its first full year of commercial operation in 2019.
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