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Imax Expands Partnership With Wanda Film In China To Upgrade, Add Theaters
Imax and Wanda Film, China's largest exhibitor, have announced a big expansion of their strategic partnership there in technology and content.
The agreement calls for Wanda Film to upgrade 61 of its top performing locations to state-of-the-art Imax with Laser technology including in Beijing, Shanghai, Guangzhou and Shenzhen. The large format exhibitor said it will also work with Wanda Pictures (the conglomerate’s production and distribution arm) to explore content and experiences across documentaries, music, gaming, and sports. The agreement comes as Imax prepares to unveil a strong summer slate of Chinese and Hollywood films in China, ahead of an anticipated robust content pipeline in 2025 and 2026.
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