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Imax CEO Rich Gelfond on China’s Summer Box Office Surge Despite Trump Tariffs: ‘Very Much Business as Usual’ (EXCLUSIVE)
Imax CEO Rich Gelfond says film distribution to China remains 'business as usual' despite trade tensions, with three new Chinese titles coming.
Contrary to speculation about trade tensions affecting film distribution during the tariff wars initiated by U.S. President Donald Trump, Gelfond confirmed that every expected Hollywood title has secured Chinese release. With “Mission: Impossible – The Final Reckoning” capturing 18.5% of its total Chinese box office through Imax screens and keen antocipation for global hit “Sinners,” which is also playing at the Shanghai International Film Festival, Gelfond remains optimistic about the market’s trajectory. “I think we’re about to enter a pretty strong part of the season for us,” he concludes, citing both the robust Hollywood pipeline and the unprecedented number of Chinese productions embracing Imax’s immersive format.
Or read this on Variety
