Get the latest gossip
Imax CEO Downplays Hollywood’s China Risk Amid Trade War: “Will Largely Target Films With Limited Box Office Potential”
Imax chief executive Rich Gelfond urged calm amid “noise around tariffs, China, and speculation about the potential impact on the Hollywood slate.”
Marvel Studios' Thunderbolts opens in China April 30Marvel / Walt Disney Studios Motion Pictures / Courtesy Everett Collection Imax CEO Rich Gelfond urged calm amid “noise around tariffs, China, and speculation about the potential impact on the Hollywood slate.” In opening remarks on a call after first quarter earnings, Gelfond said “the fundamentals of our business have never been stronger” but “that fact has been obscured” in recent weeks, since China said it would “moderately” limit the number of Hollywood films it accepts in retaliation for mind-boggling tariffs the Trump administration has imposed on Chinese imports to the U.S. Shares rallied today as Trump appeared to take a softer stance, then retreated from highs after Treasury Secretary Scott Bessent said that as of yet there’s been “no unilateral offer from the president to deescalate” that trade war.
Or read this on Deadline
