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Imax CEO Calls Its Netflix-‘Narnia’ Release Deal “Fairly Complex”: “Not In A Rush To Do Another One”
Imax CEO cautioned Wall Street not to expect a stream of deals to follow one with Netflix for a global two-week Imax exclusive run of Greta Gerwig's 'Narnia'.
“IMAX’s record-breaking Chinese New Year demonstrates the unique advantages of our model – a richly diversified content portfolio featuring the biggest Hollywood and local language blockbusters, and a global network that allows us to capitalize on box office momentum anywhere in the world,” said Gelfond. “In 2024, IMAX further strengthened its position at the center of global entertainment – expanding the roster of filmmakers working with our technology, strengthening our studio marketing, hitting the high-end of our installation guidance, and innovating to expand our programming – including our deal with Netflix for the release of Greta Gerwig’s ‘Narnia’ across the IMAX global network in advance of its debut on the service.” “With the headwinds we faced in China in 2024 beginning to lift, we’re poised to build on the Fourth Quarter’s significant double-digit growth in adjusted EBITDA and earnings per share.
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