Get the latest gossip
IMAX & SM Cinema Expand Partnership In Philippines With Multi-Theater Deal
Under a new deal with SM Cinema, IMAX will more than double its footprint in the Philippines
As audiences increasingly seek out IMAX, the company has been on an offshore expansion spree in recent months. Said IMAX CEO Rich Gelfond, “With our biggest system agreement yet in 2024, IMAX continues to see network expansion accelerate as the film slate picks up steam — an excellent indicator of our continued business momentum globally. SM Cinema is a vital component of one of the most successful and forward-thinking retail developers in the world and we are excited to more than double our footprint in the Philippines in collaboration with such an excellent, consumer-focused partner.”
Or read this on Deadline
