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Imagine Entertainment and MACRO Partner With Eli Lilly and Company to Bolster Film and TV Representation of Health Conditions
Eli Lilly is partnering with Imagine Entertainment and MACRO to drive industry-wide change and guide in authentically representing disease.
Following the results of a study by USC Annenberg demonstrating the lack of adequate representation of those with health conditions in film and television, Eli Lilly is partnering with leading content creators and production companies, Imagine Entertainment and MACRO, to drive entertainment industry-wide change and guide the industry in accurately and authentically representing disease. “At Imagine Entertainment, we’re committed to telling stories that reflect the full spectrum of the human experience, and the results of Dr. Smith’s USC Annenberg study are illuminating and will help inform us as we work to increase representation of real, varied health conditions on-screen in the film and television industry,” said Imagine’s EVP of Business and Brand Development Amanda Farrand. “We champion all underrepresented voices and are excited to help change the narrative around disease in media, ensuring people of color see their experiences reflected with truth and dignity.”
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