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Ignoring New Music Friday Is Still a Gamble
Bad Bunny dropped his new album on a Sunday, but it might pay off in the long run.
Independent labels worried an international standard release would monopolize attention; American record stores wanted to stick to Tuesday, the street date they’d built their operations around; some fans begrudged any change to their routine. Benito is just the latest artist to buck industry practice over the past year, after Kendrick Lamar, Ye, and Tyler, the Creator all passed up the usual drop date for new albums. 1 debuts released late in the tracking week: Lamar’s GNX at noon on a Friday, Ye and Ty Dolla $ign’s Vultures1 on a Saturday, and Tyler’s Chromakopia on a Monday.
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