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If Distributors Want to Hide Box-Office Grosses, Comscore Has Consequences - Warner Bros. blocked grosses for "Juror #2"; so did Searchlight with "Nightbitch." As of January 1, Comscore won't play along: if distributors want to block gross reporting, Comscore won’t let them see the totals either.

That goes for Netflix, too: As of January 1, Comscore won't play along with any distributor that wants to keep box office grosses to themselves.

That category subterfuge allowed WBD and Searchlight to keep grosses hidden and provoked outrage among other studios. Industry sources outside WBD suggested that weak box office for “Juror” (a film with almost no marketing) would embarrass Clint Eastwood. It’s unclear if this policy will extend to legitimate one-week limited openings; in the past, those grosses were later added to the film’s totals.

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