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Idris Elba: ‘I want to build the African Odeon’
Speaking at an SXSW London event, the actor outlined his desire to ignite the cinema experience for a new generation across the continent
Idris Elba has spoken of his ambition to create the “African Odeon” – a chain of cinemas to ignite the cinemagoing experience across the continent. Elba was speaking at an event at SXSW London in which he spoke to host Clara Amfo in a session called Creativity as Capital for Change. Elba, who was born in London to a Sierra Leonean father and a Ghanaian mother, has spoken previously about his ambitions to support the film industry in sub-Saharan Africa, saying in October: “It’s really important that we own those stories of our tradition, of our culture, of our languages, of the differences between one language and another.” He is also part of a consortium developing an “eco city” on Sherbro Island in Sierra Leone.
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