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Idris Elba Unveils Ambitious Plans to Build ‘African Odeon’ Cinema Chain, Launches Creator-Focused Tech Ventures at SXSW London
Idris Elba reveals plans for African cinema chain and debuts fintech wallet plus AI script reader for creatives at SXSW London panel discussion.
Elba also showcased Talking Scripts, an AI-powered app he developed with director Stefan Schwartz to address challenges faced by dyslexic professionals in the film industry. Manon Dave, chief technology officer, explained that the platform leverages consumer-friendly UX design principles similar to music streaming apps. “I’ve been saying for two years that artificial intelligence will leapfrog the creative sector,” he said, envisioning hybrid production models that combine traditional filmmaking with AI tools.
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