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ICM Alum Lauren Williams Joins People Store As SVP Talent Amid Rebrand To Formation Talent Agency


People Store has rebranded as Formation Talent Agency, hiring Lauren Williams as Senior Vice President of Talent.

Since Rebecca Shrager’s 1983 founding of People Store, the agency has evolved into a cornerstone of the entertainment industry in the Southeast. Over the years, it’s played a part in launching the careers of everyone from Outer Banks star Chase Stokes to Ginny & Georgia ‘s Antonia Gentry and The Last of Us ‘s Storm Reid. “We’ve built this agency on the foundation of authentic relationships, personalized representation, and a commitment to seeing our talent succeed.

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