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Iceland supermarket brings in 'age limit' rule that could catch out shoppers
The new Iceland discount scheme is only available on Tuesdays, and customers will need to bring in a photo ID to show to staff at the checkouts if they want to take advantage
The brand is keen to lend a helping hand with rising food costs - and perhaps earn themselves some good publicity along the way - hence the launch of this savvy seniors' discount initiative, reports the Mirror. Additionally, Blue Light Card holders and students can also get discounts at Iceland (Image: Getty Images)The discounts aren't limited to elderly customers, as Iceland also offers exclusive deals to Blue Light Card holders, who can get £3 off when spending £60 or more online. All they need to do is log in through Blue Light Card, secure their unique code and apply it at Iceland's checkout on the website.
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