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IATSE Sees Fears and Promise of Artificial Intelligence: ‘We Want the Spoils’
IATSE sees artificial intelligence as a potentially helpful tool, while members still fear loss of jobs.
At a March 3 rally in Los Angeles, Matthew Loeb, international president of IATSE, argued that AI has the potential to make union members’ jobs easier. Like the other unions that have struck new contracts over the past year — the WGA, SAG-AFTRA, the Directors Guild of America and the American Federation of Musicians — IATSE is seeking “guardrails” on AI use. In February, AI software leader OpenAI released a preview of Sora, a program that can create short videos based on simple text prompts.
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