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I Spent an Hour in Marvel’s Apple Vision Pro Experience. I’m Still Not Sure Why

The new "What If…?" experience for Vision Pro is a win-win for Marvel and Apple. But it’s not built for—or accessible to—everyone.

Marvel clearly makes the most of those pluses in What If…?, which pivots off Disney+’s popular animated series about the multiverse to ask what would happen if you, the awkward person in the big headset, were ill-advisedly chosen to harness the power of all six infinity stones. That’s part of the reason why Marvel made it free to Vision Pro users, a pool that might be more meager than either the studio or Apple expected when they entered into this partnership over a year ago. For those without headsets, Bushore says the company is looking into holding events to let Marvel fans try out What If…?, almost making it akin to Avengers: Damage Control —the VR experience that went around to The Void outposts a few years ago.

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