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I set up my own indie label. From Brexit’s brutality to the joy of DIY music, here’s what I learned
After becoming disenchanted by pricey but middling gigs, I rediscovered the underground and became determined to champion it. But the obstacles are considerable
One of these bands was Fightmilk, a noisy, shouty four-piece from south London who were making the most exquisite songs, where guitars flailed and chimed behind bittersweet, witty lyrics and beautiful melodies. Young, enthusiastic artists … Fightmilk.As always with DIY bands, they were selling merch afterwards, were very friendly and many shows later, on discovering they had recorded a new album but their previous label had gone bust, a snap decision was made. A schedule was created, single launches all building to the album release with a PR company employed to generate interest and push the band to radio stations.
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