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Hyphenate Media Takes Equity Stake in iHeartMedia’s My Cultura Podcast Network
Eva Longoria's Hyphenate Media has taken an equity stake in iHeartMedia's My Cultura podcast network and will produce a slate of new shows.
Hyphenate Media Group, the banner headed by Eva Longoria and Cris Abrego, has taken an equity stake in iHeartMedia’s My Cultura podcast network and will produce a slate of new titles for the Latino-focused platform. Like the Black Effect model, Hyphenate intends to work with podcast creators in a way that gives talent meaningful stakes in the content they create, Abrego told Variety. Abrego emphasized that Hyphenate is investing in audio entertainment and podcasting as a medium unto itself — with revenue and profit largely driven by advertising and related licensing and merchandising deals.
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