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HYBE’s 2024 Revenue Tops $1.6 Billion, But Profit Plunges 40%


The company says operating profit will rise in 2025 with the return of superstars BTS and improved profitability from Weverse

HYBE said it expects operating profit to improve in 2025 “through the comeback of 21st century icons BTS,” and that investments into its social media/fandom platform Weverse will be reflected in performance results from January of this year. HYBE has expanded Weverse from its roots with K-pop artists to now host stars including Ariana Grande, Dua Lipa, Megan Thee Stallion and Conan Gray, the company said last month. The global success of SEVENTEEN, ENHYPEN, NewJeans and BOYNEXTDOOR pushed HYBE’s revenue from sales of promotions with direct involvement of artists (including albums, concerts, commercials) to 1.45 trillion won ($1 billion).

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