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HYBE, K-Pop Home To BTS, Expands Deal With Universal Music Group
Universal Music Group's new global alliance provides them exclusive distribution rights across HYBE music for the next 10 years.
With the opportunities in engaging the superfan via their groundbreaking Weverse model, we’re thrilled to grow and expand our platform business collaboration as we evolve together leading the music industry’s evolution.” In his role as the CEO of HYBE America, he acquired powerhouse QC Media Holdings, and incorporated SB Projects as well as Big Machine Label Group into the existing talent roster. I’ve known and respected Sir Lucian Grainge for many years, and alongside Chairman Bang and HYBE CEO Jiwon Park, we look forward to the undeniable opportunities that will come from this partnership as we together grow the music industry’s future.”
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