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HYBE Strikes 10-Year Deal With Universal Music Group
K-pop's Hybe has struck a decade-long deal with Universal Music Group further enmeshing Asian and Western industries.
Hybe and UMG will additionally collaborate on artist promotions and marketing activities in North America under the oversight of Scooter Braun – who, in his time as CEO of Hybe America, acquired QC Media Holdings and incorporated SB Projects as well as Big Machine Label Group into the existing roster. “Chairman Bang, Scooter Braun and Park Jiwon have brought an innovative and progressive vision to the industry that underscores music’s global power. With the opportunities in engaging the superfan via their groundbreaking Weverse model, we’re thrilled to grow and expand our platform business collaboration as we evolve together leading the music industry’s evolution,” said Grainge.
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