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HYBE Latin Launches ‘Medellín Music Lab’ in Colombia: ‘Ready to Make History’ (EXCLUSIVE)


Hybe Latin and the city of Medellín have officially unveiled the Medellín Music Lab, a music incubator that will elevate local talent in Colombia.

HYBE Latin America has partnered with the Colombian music mecca of Medellín through a strategic partnership with the City’s Youth Secretariat, Variety can exclusively confirm. “Medellín has played a key role in shaping the global success of Latin music,” added Santiago Duque, head of label at ZRPZ (HYBE). In addition to their commitments in Colombia, HYBE Latin has also teamed up with Telemundo for “Pase a la Fama,” a music competition series focused on creating the next great regional Mexican band.

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