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HYBE Begins Audit of NewJeans’ Label ADOR, Asks CEO Min Hee-Jin to Step Down

HYBE audited NewJeans' label ADOR and asked CEO Min Hee-Jin to step down in a K-pop entertainment agency power struggle.

While HYBE has successfully expanded into an entertainment powerhouse built around its multi-label structure, the Korean corporation says it has investigated one of its crown jewel agencies, ADOR, the home of chart-topping girl group NewJeans. In 2023, Min earned a spot on Billboard ‘s International Power Players and Women in Music executive lists and also collaborated with V of BTS on the overall production of his debut solo album, Layover, which peaked at No. The K-pop power clash comes as NewJeans prepares for several releases including new singles “Bubble Gum” and “How Sweet,” with the former’s music video scheduled to drop April 26 on the HYBE LABELS YouTube channel.

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