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HYBE America Signs Distribution Partnership With Jermaine Dupri’s So So Def Recordings
HYBE America signed a distribution deal with Jermaine Dupri's label So So Def. The pact marks a reunion for Dupri and HYBE America CEO Scooter Braun.
In the years since, he has risen to become one of the biggest names in the music business, previously managing A-list artists like Justin Bieber, Ye ( formerly Kanye West) and Ariana Grande. The deal will give So So Def full access to HYBE America’s marketing infrastructure, allowing the label to expand its artists’ global reach. This deal is about giving him the modern tools and reach his legacy deserves, and making sure the next generation hears what the last one already knows: Jermaine Dupri is a giant.”
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