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Hulu, Following Through On Plan Laid Out Last Year By Disney CEO Bob Iger, Joins Disney+ In Limiting Password Sharing
Hulu is officially following in the footsteps of corporate sibling Disney+ and streaming giant Netflix by implementing restrictions on the sharing of accounts and subscriber passwords. The move has…
Hulu is officially following in the footsteps of corporate sibling Disney+ and streaming giant Netflix by implementing restrictions on the sharing of accounts and subscriber passwords. Last summer, Disney CEO Bob Iger told Wall Street analysts during an earnings call that the company “will begin to update our subscriber agreements with additional terms and our sharing policies.” Flagship streamer Disney+ began the process last year, and this month started rolling out changes on Hulu. In the case of Netflix, the company has seen better-than-expected results of its “paid password” initiative, in part because of the simultaneous rollout of its $7-a-month advertising tier.
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