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Hulu on Disney+ Officially Launches, and Disney Will Go Harder With Bundle Upsell Pitches
Disney will use the official launch of Hulu on Disney+ to try to upsell standalone Disney+ customers into a bundle.
Hulu’s 70,000-plus TV episodes and movies include licensed content like “Grey’s Anatomy” and original and exclusive programming such as “Shōgun,” “Only Murders in the Building,” “Poor Things” and “The Bear.” Those titles will be featured directly in the Disney+ app alongside shows and films from Marvel, Star Wars, Walt Disney Studios, Pixar and more. He added that the work that went into combining Hulu with Disney+ will be leveraged for future strategic projects, including merging Star+ into Disney+ in Latin America in June and for the launch of the stand-alone ESPN direct-to-consumer offering in 2025. With the addition of Hulu’s general entertainment content — including a bunch of adult-oriented fare — Disney has been encouraging Disney+ subscribers to create profiles for each family member and set kid-friendly ratings where appropriate.
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