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How YouTube Won the Living Room
The streaming giant’s VP of product breaks down its 15-year battle for your TV, and what’s next.
For the fourth consecutive month, Google’s video-streaming site accounted for more television usage than any other platform or media conglomerate, capturing a best-yet 12.5 percent of all viewing on big screens. In addition to NFL Sunday Ticket, users can now subscribe to Max and watch The Gilded Age in the same place they check out MrBeast or Pop the Balloon. We said, “What if we could deliver a multiview experience where we could watch multiple channels at once, but do it in the same way that we’ve thought about our apps from the beginning, which is to make it universally accessible across devices?”
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