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How YouTube Sees Podcasting
A chat with the platform’s podcast partnerships lead.
The reality is that the podcast ecosystem as we know has adapted to life under the platform’s shadow, whether that means conforming to its logic or finding ways to sustain and thrive off the grid. That’s what I wanted to know, and I had the opportunity to talk to a YouTube exec who can tell me something about that: Tim Katz, a vice-president who oversees partnerships across different sectors — news, civics, health, education, kids’ content — including, now, podcasts. I’m relatively new to the historical literature on YouTube, and I’m still trying to get a sense of the broader dynamics, but what data do you have that supports the idea that a middle class of creators can exist on the platform?
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