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How Yeat Scored His First No. 1 Album on the Billboard 200 With ‘LYFESTYLE’

Yeat won his first Billboard 200 No. 1 album with "LYFESTYLE." Here's how he did it, according to Field Trip Recordings founder/CEO Zack Bia.

It’s a big achievement for Yeat, who has seen his career steadily project upward, reaching the top 10 of the Billboard 200 with each of the five albums he’s released since he began working with Field Trip Recordings in 2022. Here, Bia — who has also served as Drake ’s tour DJ for the past two years — discusses Yeat’s commercial glow-up since they began working together, what sets this project apart and why they leaned into a sales strategy for the first time with this new album. This project I think comes at a time where after a meteoric rise he finally decided to lean back into the “lifestyle.” Reaping the rewards of his hard work, and I think the fun he’s having translates into the music.

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