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How Will Super Bowl LIX Audience Stack Up To Last Year’s Record-Setter? Here’s What Could Help Or Hurt The Big Game
Super Bowl LIX will have a huge audience, but will it break last year's record? Here's what could help or hurt the big game
Based on the year-by-year increases in streaming on Super Sunday, analysts expect as much as 15% of overall viewing of the game could come on Tubi, which would instantly rank the Chiefs-Eagles matchup among the biggest live-streamed events of all time. The NFL has been scrambling in recent weeks to refute claims that the referees are favorably officiating the Chiefs in order to help the team win games as part of a larger conspiracy to boost ratings. While it’s possible that Swift was still responsible for some of the eyes on the NFL this season, it appears that the interest surrounding her attendance has cooled off just a bit, as it became a more regular occurrence, and she’s already been spotted in New Orleans this weekend, eliminating any questions about whether she’ll make it to Super Bowl LIX.
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