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How Warner Records’ ‘No Bulls—‘ A&R Strategy Helped Benson Boone Reach a Hot 100 Milestone
“Technology hasn’t really affected one’s gut instinct…about pulling the trigger on a signing, or whether a song is working or not,” says executive vp of A&R Jeff Sosnow.
Now, he’s become just the latest in Warner’s recent run of success stories, which are coalescing in the first part of this year as Zach Bryan, Teddy Swims, Kenya Grace and Boone all occupy spots in the top half of the Hot 100. I can say that what Aaron [Bay-Schuck] and Tom [Corson] have done in their time at Warner Records is to trust me with acts like Billy Strings, Rufus Du Sol, Benson, Nessa and Michael Marcagi. Each has a different arc and story, but the common thread is patience and belief in the artists and the A&R person’s ability to have real, honest conversations that will push them while also protecting and supporting them for the long haul.
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