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How Warner Records Got Its Groove Back: Teddy Swims, Zach Bryan & The Song That Went ‘Viral as F–k’
Warner Records has gotten its groove back — with artists like Teddy Swims, Benson Boone and Zach Bryan — by investing in long-term artist development.
2 on the Billboard 200; Lipa earning her highest-charting album and best sales week yet with her third full-length, Radical Optimism; and eclectic acts like Linkin Park, Warren Zeiders, Billy Strings and Rüfüs Du Sol yielding success stories in rock, country, bluegrass and dance, respectively. Initiatives included responding to significant album anniversaries with glossy vinyl box sets for classics like Green Day ’s Nimrod and Linkin Park’s Hybrid Theory, strengthening relationships with the estates of artists like the Ramones and Mac Miller for special releases and also prioritizing new material from still-viable veterans like Red Hot Chili Peppers and Gorillaz. The executives also rattle off a dozen rising prospects on their roster — from pop singer CIL to viral country artist Maddox Batson to drum’n’bass revivalist Kenya Grace — and stress a greater focus on hip-hop and R&B in 2025, including with the impending arrival of a new head of its urban A&R division.
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