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How Warner Bros. Discovery Brings All Its Brands Aboard for ‘Shark Week,’ From ‘House of the Dragon’ to ‘Beetlejuice Beetlejuice’ to DC Studios
The recent "Shark Week" tradition of having a DC superhero host the beloved Discovery Channel event continues this year with "Peacemaker's" John Cena.
The recent “ Shark Week ” tradition of having a DC Universe superhero host the beloved Discovery Channel event continues this year when “Peacemaker’s” John Cena kicks off the festivities this Sunday. Cena’s gig as emcee comes after “Aquaman” Jason Momoa’s turn last year, and “Black Adam” star Dwayne “The Rock” Johnson’s two-year stint before that. These efforts resulted in a co-branded promo with “House of the Dragon,” a TV spot for Warner Bros.’ “Beetlejuice Beetlejuice,” featuring sharks singing the iconic “Banana Boat (Day-O)” and star Winona Ryder (which you can view in the video above before it debuts on linear networks), Bleacher Report’s “Storytime” focused on Kobe Bryant and his love of sharks, a special episode of CNN’s “The Whole Story with Anderson Cooper” focused on ocean conservation, AEW’s shark-themed match on TBS, Food Network’s shark-inspired episode of “Summer Baking Championship” and a tie-in social media promo video featuring King Shark from “Suicide Squad.”
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