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How Vietnam Has Become One Of Asia’s Fastest Growing Markets With New Multiplexes, A Movie-Hungry Audience & Vibrant Local Film Biz
Multiplex development, young movie-hungry audiences and a burgeoning local film business are helping Vietnam's reputation in Southeast Asia.
“Production values, marketing strategy and story are all elements that help a film in Vietnam,” says Phong Duong, Manager of International Business for distributor Mockingbird Pictures, which recently scored a hit with Thai horror Tee Yod. ProductionQ’s most recent hit, The Soul Reaper, is the perfect example of this — billed as Vietnam’s first period horror movie, the film is based on Thao Trang’s best-selling novel Lunar New Year In Hell Village. Last year was a proud moment for Vietnamese filmmakers on the festival circuit, with Pham Thien An’s Inside The Yellow Cocoon Shell and Tran Anh Hung’s French film The Taste of Things winning awards in Cannes and selling widely.
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