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How Van Cleef Is Becoming an Emblem of High Fashion in Latin Music
The luxury jewelry brand symbolizes a cultural embrace among genre musicians, as seen through its organic integration into corridos' latest songs.
Large, flashy bling has for years marked the elites of these two musically akin cultures, representing a display of wealth and a symbol of defiance, a bold claim to hard-won success and status. Van Cleef & Arpels — known for its sleek designs of metal and precious stones inspired by nature, like the four-leaf clover — has notably emerged as a favored brand among a bevy of corridos tumbados stars. This was evident in 2023 when Peso Pluma was spotted donning a Van Cleef chain in the billion-stream music video for “La Bebé – Remix” alongside Yng Lvcas.
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