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How Universal’s Animated Hits Like ‘The Wild Robot’ and ‘Migration’ Are Upending Box Office Trends
Universal’s animated movies are proving that slow but steady wins the box office race.
Universal has recently fielded bigger animated blockbusters, like 2023’s “The Super Mario Bros. Movie” ($1.4 billion) and this year’s “Despicable Me 4” ($963 million). Yet the less heralded holds for “The Wild Robot,” “Migration” and “Puss in Boots 2” run counter to conventional wisdom, which says movies today need to generate the bulk of their revenue in the first weekend. Though kid-friendly fare has finally rebounded at the box office, family films were struggling as those audiences hesitated to return to theaters post-pandemic.
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