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How Universal Burned A Swath Through The Heartland & South, “Sold Fun” & Propelled ‘Twisters’ To $80M+ Opening – Box Office
Hollywood whines there’s a lost moviegoing audience in the middle and southern part of the U.S. that the industry doesn’t make movies for. Well, then make movies for them. That’s exactly what Universal, Warner Bros and Amblin did in rebooting Twisters to a grand stateside start of $80M, an awesome 60% ahead of its $50M+ […]
The studio smartly attached Arkansas native and 2x Oscar nominated Minari filmmaker Lee Isaac Chung to paint a portrait of the folks he grew up with — a move that speaks its yield at the weekend box office. What a pop Dua Lipa-Billie Eilish laced soundtrack did last summer for Barbie, a country fried one was essential for Twisters with 29 tracks by such artists as Luke Combs, Jelly Roll, Miranda Lambert, Lainey Wilson, Bailey Zimmerman, Kane Brown, Thomas Rhett, Shania Twain, Charley Crockett, Flatland Cavalry, Tyler Childers and Megan Moroney. Creating even more awareness outside New York and LA, Twisters cast undertook a cross-country promotional tour with stops in Dallas, Chicago and Miami while special screenings were held in Oklahoma and across military bases.
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