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How Uber Leveraged 3000 Rides Per Taylor Swift Show, e.l.f.’s Roblox Beauty Squad and Learning to ‘Hustle Like You’re Broke’ – The Biggest Takeaways From Variety’s Executive Studio at Advertising Week


Variety Executive Studio, presented by Canva, hosted a collection of conversations with thought leaders from Uber, Canva, e.l.f. Mastercard and more.

Already, on day one, the studio hosted several discussions centered around technology’s transformation in today’s marketing space with the minds behind Tubi, Uber, and celebrity innovators such as actor Terry Crew and award-winning journalist Michael Strahan. Tubi CEO Anjali Sud sat down with Variety’s co-editor-in-chief Cynthia Littleton to talk about the free streaming service’s latest investment strategies in marketing, production and overall application function. The award-winning journalist, host and Hall of Famer Strahan joined forces with Schwartz-Morini to create a network that can guide athletes and entertainers to become multi-hyphenated in their careers, helping people achieve their ambitions by opening the doors towards new opportunities.

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