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How U.S. Construction Workers Fueled Luis R Conriquez’s Rise
Luis R Conriquez says some of his early listeners -- and clients -- were workers in the United States and helped fuel his rise.
The gas station worker-turned-hitmaker, now known as the king of corridos bélicos, began writing songs for an unlikely group of early listeners who turned into some of his first clients. The “Si No Quieres No” singer-songwriter has since only fueled the regional Mexican music movement after catapulting to stardom once he signed with Kartel Music in 2019, an also up-and-coming indie label based out of Santa Maria, Calif. Its founders, Alfredo “Freddy” Becerra and Leonardo Soto, discovered Conriquez at an audition in Mexicali, Baja California. Billboard Latin Music Week is returning to Miami Beach on Oct. 14-18, with confirmed superstars Gloria Estefan, Alejandro Sanz and Peso Pluma, among many others.
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