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How Tyla’s ‘Water’ Flooded the Airwaves & Catapulted Its Star to the Global Stage

“We really hit a sweet spot in terms of multiple influences coming together seamlessly. There’s something for everyone,” says Epic Records president Ezekiel Lewis.

Few stories have captivated the past couple of months like that of Tyla, the young South African singer whose single, “Water,” emerged as a sultry blend of Afrobeats and R&B and exploded across the globe. It’s a true breakout story for the artist, who also saw “Water” land a Grammy nomination in the brand-new category of best African music performance at the upcoming awards this February — not to mention a testament to the work of her management and her team at Epic Records, where she signed in 2021. Here, Lewis breaks down how “Water” erupted onto the global stage, the multiple genre influences that went into its final version and how the singer can build on the song’s success leading into her debut album, which is due out in the next few months.

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