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How Two Theater Superfans Became Theater Influencers
Two theater influencers, Kristin Hopkins and Ashley Hufford, reveal the secrets of how they got started influencing and how they do what they do.
On the latest episode of “Stagecraft,” Variety’s theater podcast, Kristin Hopkins and Ashley Hufford, two influencers with strong social media presences on Instagram and TikTok, explained how they did it. Hufford discussed the specifics of working with a production’s marketing and PR teams, while Hopkins talked through the process of posting reviews on Instagram and TikTok. Both of them expressed an interest in using their platforms to broaden their followers’ knowledge about new shows and about the ticketing options available that make theatergoing more accessible.
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