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How to Plan a Press Tour for a Canceled Man
A look inside the crisis-PR firms who craft comeback narratives for disgraced stars like Jonathan Majors.
“People who don’t work in media would be surprised at the level of back-and-forth that happens.” The stereotype of the pushy publicist ready to cut off any uncomfortable questions has some basis in reality, but in a true crisis situation, that strategy may be counterproductive. Majors followed up the THR story with a full-scale push, sitting for a press junket, TV interviews, and a spot on The Breakfast Club, emphasizing his trust in God and desire to return to the MCU. You have got to go to the smaller blogs because that is where a lot of the Black community are watching.” She notes that Majors’s team have been careful to book him on “women-friendly platforms” such as Sherri Shepherd’s talk show, where he was accompanied by Good.
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