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How to Campaign for an Oscar While L.A. Is on Fire
Hollywood insiders say you can have a screening or a dedication: “Just no Champagne. No party.”
As the Los Angeles wildfires continue to burn, after having upended tens of thousands of lives and decimated any sense of security regarding the city’s coexistence with nature, thoughts around Hollywood are turning to what business after the fires can and should look like — especially as the industry’s annual awards season figures out how to carry on. Veteran Academy members point out the Oscars have been postponed only twice in recent memory: In 2021 at the height of the COVID epidemic (when a pared-down version of the broadcast aired in late April, around six weeks later than normal), and in 1981 when the awards were delayed by 24 hours due to an assassination attempt on president Ronald Reagan. An awards-campaign strategist highlights the ruinous economics a cancellation would present to both the Academy and the myriad vendors, hair and makeup professionals, limo drivers, event planners, and caterers whose livelihoods are directly staked upon Oscars business as usual.
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