Get the latest gossip
How TikTok Is Rewriting the Rules for Emerging Artists
With 200 million + TikTok videos created using the Global Top 10 songs in 2024, the platform has rewritten the rules of music discovery and promotion.
With over 200 million TikTok videos created using the Global Top 10 songs in 2024 — leading to over 8 billion Spotify streams — the platform has rewritten the rules of music discovery and promotion. By the time “Chest Pain (I Love)” hit TikTok in early 2024, Malcolm had already released “Sweet Boy,” quit his day job at Cold Stone, and built a devoted following. But “Chest Pain” was the breakout, generating over 3 million videos posted on TikTok and inspiring the viral “i love” trend that brought fans into his world of late-night thoughts and heart-on-sleeve songwriting.
Or read this on RollingStone