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How TIFFCOM Is Positioning Japan As A Hub For Co-Productions, Locations & Global IP
Tokyo's biggest contents market, which runs alongside the festival, is making the most of the world's growing interest in Japanese film and TV.
TIFFCOM, the contents market that takes place alongside Tokyo International Film Festival (TIFF), had a tough ride during the pandemic, moving online in 2020 and only managing to come back as a physical event for the first time last year. But with a new home at the Tokyo Metropolitan Industrial Trade Center in Hamamatsucho, the market seems to be finding its feet in a crowded autumn festival season, in part thanks to the world’s renewed interest in Japanese film, TV and anime content. Increasingly, Japanese government organisations are also supporting international collaboration through initiatives such as a new 50% locations incentive, which has been used by productions including Tokyo Vice, Searchlight Pictures’ Rental Family and Bollywood film One Day, produced by Aamir Khan.
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