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How the U.S. Music Industry Is (or Isn’t) Preparing for a TikTok Ban
The music industry, on par with millions of American TikTok users, is hesitant to accept the imposed Jan. 19 ban of the video sharing app.
On Jan. 19, the Supreme Court is expected to impose the Protecting Americans from Foreign Adversary Controlled Applications Act, or legislation that would shut down the Chinese platform in the U.S. should TikTok’s owner, ByteDance, fail to sell by then. While a last-minute save has been hinted at by former and incoming President Donald Trump, the loss of the platform, infinitely more than its predecessor Vine, will create a large gap of connectivity and revenue, impacting both its biggest and smallest beneficiaries. If the ban goes ahead, “Outside of the blow to the indie community or to small creators, established artists will probably feel relieved to never have to make a TikTok again,” says digital marketing expert Claudia Villarreal, co-founder and chief creative officer of the social media and entertainment agency FanMade.
Or read this on Variety
