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How the TCM Classic Film Festival Is Programming to Draw in Social Media Enthusiasts, Multi-Generational Audiences and Major Guests
This year's TCM Classic Film Festival comes as the network focuses on new video content and tries to appeal to multiple generations.
The selections ranged from the Douglas Sirk melodrama “All That Heaven Allows,” Billy Wilder’s “A Foreign Affair” to the pre-code classic “Merrily We Go to Hell.” But in order to reach younger audiences, TCM has also focused its efforts across social media, with short-form videos on TikTok and Instagram drawing bridges between contemporary and older films. For Brandon Johnston, an L.A.-based TikTok creator who was also featured in “New Voices of Cinema” for his devotion to film history, a festival like TCM provides a rare opportunity to see living legends discuss and celebrate their work in-person. As the festival draws back both former attendees and people looking to dive into these films for the first time, Custodio notes how it’s one of the few remaining opportunities for classic cinema lovers to celebrate their shared love in the same space.
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