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How The Summer 2024 Box Office Got Moviegoing Back On Track
Summer 2024 was a success at the box office, with the season accounting for 64% of the year's take. There were other eye-opening takeaways too.
But theatrical showed a nonstop resilience once Sony ‘s Bad Boys: Ride or Die lit the spark in early June with a $56.5M debut, commencing a flood of event films. Sony sold the Blake Lively-Justin Baldoni movie from Wayfarer Studioslike a Nicolas Sparks film, with social media stunts around the female protagonist’s love of flowers and the Gossip Girl alum’s beauty line. All in, the Mouse House towers over all studios this summer with close to$1.5 billion in domestic gross, 18% of that from revived 20th Century title Kingdom of the Planet of the Ap es and Alien: Romulus.
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