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How the Marshall Group Plans to Grow Its Share of the $100B Music Tech Market
The Marshall amp maker plans to grow its music tech market share post-merger as the Marshall Group. Here's how, according to CEO Jeremy de Maillard.
If rock and roll were dead, it would be bad news for the Marshall Group, the Swedish company that manufacture r s its namesake guitar amplifier. With the merger behind him, de Maillard’s plan is to invest in the Marshall brand and launch new products to increase its share of the $100 billion music technology market that currently stands at less than 1%. Last year, the Marshall Group launched the Studio JTM Amplifier and the Middleton, a portable speaker, while also debuting wireless noise-canceling headphones called the Motif II A.N.C.
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