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How the Live Music Industry Is Preparing for a TikTok Ban
Here's how the live music business is preparing for a potential TikTok ban in the U.S. as the Supreme Court weighs a law that could wipe it out.
1 most played artist on TikTok that year and helped her land headliner slots at a number of major festivals in 2021 including Lollapalooza. If the Supreme Court does not intervene to save TikTok, it will be removed from U.S. app stores on Jan. 19 but remain live on users’ phones, albeit without regular push software updates to fix bugs and glitches. “We’re advising client partners to be cautious but optimistic, and recommending they pause TikTok media spend starting Jan. 18 to avoid any unforeseen investment complications,” said Kerry McKibbin, president/partner at ad agency Mischief @ No Fixed Address, adding that advertisers should familiarize themselves with the shorts platforms on both YouTube and Meta if they are concerned about a TikTok shutdown.
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