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How the LA Screenings Reflect a Changing TV Landscape
When some 1,000 international TV buyers descend on L.A. for the LA Screenings, they will find a contracted market.
“But as we pulled the shows together, I was thrilled to see a collection that was diverse and broad and will showcase different aspects of our company,” she adds, indicating that they will be screenings pilots of the Lasse Halstrom-directed “The Darkness,” based on Icelander Ragnar Jónasson’s thriller book series; the buzzy fact-based “Happy Face,” starring Dennis Quaid made for Paramount+, and the darkly comic “Average Joe,” inspired by the life of creator Robb Cullen. We’re particularly interested in the advent of FAST channels on connected devices as well as on other platforms,” says Belinda Menendez, president & chief revenue officer of Global TV Distribution, NBCUniversal. “Today we see co-production, partnering with talent, production efficiency and tapping numerous tax incentives as advantages to push projects forward,” adds Grisalez, noting that this is in Onza’s DNA.
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